Serendipity Diamonds
Shop bio
Book Ethical Diamonds & Bespoke Jewellery Specialists on the Isle of Wight
Serendipity Diamonds is a leading independent jeweller based in Ryde, Isle of Wight, known for crafting bespoke, ethically sourced jewellery. Experts in Fairtrade gold, recycled metals, and traceable lab-grown or CanadaMark diamonds, they combine sustainable materials with modern, thoughtful design.
Clients visiting their welcoming showroom enjoy personalised, one-to-one consultations — guiding them through every stage of the bespoke journey, from selecting conflict-free stones to custom engraving options like fingerprints and heartbeat patterns. Whether it’s an engagement ring, wedding band, or memorial piece, Serendipity Diamonds delivers exceptional craftsmanship with genuine care.
Dedicated to sustainability, transparency, and customer experience, they serve clients both in-store and online. They also operate Isle of Wight Jewellery, a Shopify-powered store offering a curated selection of ready-to-wear pieces from their growing physical collection.
Specialty
Serendipity Diamonds specialises in ethical bespoke jewellery using Fairtrade gold, recycled metals, and fully traceable lab-grown or CanadaMark diamonds. As trusted traceable diamond specialists, they offer meaningful, responsibly crafted pieces with standout personalisation.
Learn more about the services on offer:
Purchase
Engagement rings — Bespoke lab-grown or CanadaMark diamond rings crafted in recycled or Fairtrade gold
Wedding bands — Ethically made bands with personal options like fingerprint or heartbeat engraving
Diamond rings — Shop eternity and celebration rings featuring GIA/IGI-certified traceable stones
Jewellery gifts — Ethically sourced earrings, pendants, and necklaces in gold, platinum, and silver
Loose diamonds & gemstones — Fully traceable stones for custom commissions or upgrades
Ready-to-wear designs — Shop pre-designed ethical jewellery with next-day UK delivery options
Bespoke
Custom engagement & wedding rings — Full-service design consultations in-store or remotely
Heartbeat engraving— Capture your ECG and engrave it into a ring—ideal for romantic keepsakes
Fingerprint engraving — Add a unique personal touch with laser-etched fingerprint detailing
Stone & metal selection — Choose Fairtrade or recycled metals and traceable gemstones with ethical sourcing documentation
CAD previews & wax modelling — Visualise your bespoke ring before final creation
Repair & alterations
Ring resizing — Adjust fit for comfort and security
Claw re-tipping & re-setting – Secure and protect gemstones
Polishing & refinishing — Restore original shine and surface quality
Rhodium plating — Reapply bright white finish to white gold
Chain repairs — Fix breaks, clasps, and soldering
Valuations
Insurance valuations — Detailed documentation for insuring valuable items
Probate valuations — Professional assessments for estate purposes
Post-loss assessments — Reports for lost or stolen jewellery claims
Additional services
Cremation ashes jewellery — Bespoke designs incorporating a loved one’s ashes into rings or pendants
Bespoke memorial jewellery —Personalised keepsakes designed to honour meaningful memories or loved ones lost
Virtual appointments — Book detailed online design consultations with screen-sharing and CAD previews
Eco-friendly showroom — Operates with sustainable practices including green energy use and plastic-free packaging
Next-day UK delivery – Fast tracked delivery for in-stock and ready-to-wear items
Online ring sizing tools — Interactive digital guides and free sizer kits for accurate remote fittings
Inclusive financing options — Interest-free credit plans available on selected bespoke pieces
Commemorative engraving — Add laser-etched messages, symbols, or meaningful dates to almost any item
Meet the team
Founded in 2007 by ethical jeweller Mark Johnson, Serendipity Diamonds has become a standout name in sustainable jewellery design. Mark and his team of gemmologists and design specialists have built the business on principles of transparency, fair trade, and craftsmanship. In 2010, they opened their Ryde showroom to offer a localised version of their successful online model.
The team is Ethical Accreditation-certified with a 100/100 rating from The Good Shopping Guide, reflecting their long-standing commitment to sustainable sourcing. Members of the Gemmological Association of Great Britain and the National Association of Jewellers, they combine ethical practices with deep industry expertise.
Known for innovative touches like heartbeat and fingerprint engraving, Serendipity Diamonds continues to push the boundaries of personalisation in modern fine jewellery. Their mission aligns with OCSNLY’s values: connecting customers to honest, expert-led, independent jewellers.
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