Dainty London (Online)
Shop bio
Book Coastal-Inspired Fine Jewellery – Sustainably Handcrafted by Award-Winning Designer Jade
Dainty London is a multi-award‑winning fine jewellery brand designed by Jade Sammour, featured on OCSNLY. Inspired by Cornwall’s rugged coasts and refined in London and Essex workshops, each piece blends oceanic motifs—like barnacles, waves, and starfish—with sustainable materials, including recycled sterling silver, fair‑trade gold, and lab‑grown diamonds.
Clients can explore over 100 ready‑to‑wear designs—including the Coastal, Grain, and Utopia collections—or collaborate on bespoke engagement or statement rings with Jade. Renowned for accessible luxury, Dainty London has featured in British Vogue, Tatler, Stylist, and The Telegraph, and has dressed celebrities like Emeli Sandé and Kylie Minogue on the Oscars red carpet.
Book your bespoke consultation today via OCSNLY.
Specialty
Dainty London specialises in sustainable fine jewellery that captures the spirit of Cornwall’s coastlines—using recycled metals and lab-grown diamonds to craft wearable heirlooms infused with oceanic storytelling
Learn more about the services on offer:
Purchase
Engagement rings — Coastal-inspired rings crafted with lab-grown or natural gemstones
Wedding bands — Ethically made textured bands in recycled silver and fair-trade gold
Eternity rings — Elegant bands symbolising lasting love, often with oceanic detailing
Birthstone rings — Personalised pieces featuring ethically sourced birthstones
Dress rings — Statement designs with sculptural, sea-inspired form and bold texture
Stud earrings — Simple yet elegant motifs drawn from the coastline
Hoop earrings — Textured finishes and fluid forms reflecting waves and tides
Drop earrings — Eye-catching dangles inspired by sea creatures and shells
Necklaces & chains — Delicate and bold chains adorned with marine symbols
Pendants — Meaningful charms in signature barnacle or coral textures
Cuff bracelets — Sculptural silver cuffs reflecting the drama of coastal rock formations
Charm bracelets — Personalised coastal stories expressed in miniature charms
Bangles — Hand-textured designs forged using traditional techniques
Bespoke
Custom engagement rings — Designed with coastal texture, using ethical diamonds and recycled metals
Custom wedding bands — Sculpted to complement your engagement ring, with ocean-inspired forms
Signet rings — Personalised with meaningful motifs and handcrafted details
Custom earrings — From seashell studs to wave-inspired drops, tailored to your story
Custom necklaces, chains, and pendants — Symbolic oceanic elements made just for you
Custom bracelets and bangles — Textured bangles and sculptural cuffs, bespoke in form and finish
Remodelling old jewellery — Breathe new life into heirlooms with Dainty’s signature sustainable style
Repair & alterations
Stone replacement or setting work — Securely replace or reset gemstones with care and precision
Jewellery clean and polish — Restore shine and surface finish to silver and gold pieces
Earring repairs & replacements — Repair damaged fittings or replace lost components
Necklace and chain repairs — Mend breaks or reinforce delicate chainwork
Soldering — Repair joins, breaks, or resizing needs with expert craftsmanship
Additional services
Ethical material sourcing — Recycled silver, fair‑trade gold, and lab-grown diamonds for conscious luxury
Free UK delivery — Complimentary shipping for purchases over £50
Seasonal capsule collections — Curated limited-edition designs inspired by myths, coastlines, and nature
Flexible consultations — Bespoke design appointments by video
Gift packaging & aftercare advice — Stylish eco-friendly wrapping and care guidance to preserve your jewellery
Meet the team
Jade Sammour | Founder, Designer & Jeweller
Jade Sammour is the founder and creative force behind Dainty London, a multi-award-winning fine jewellery brand where Cornish heritage meets London craftsmanship. Growing up in a Cornish fishing family, Jade developed a deep respect for the sea and its stories—an inspiration that now flows through every piece she designs.
Before entering the jewellery world, Jade worked as a specialist in paediatric heart transplants for the NHS. Jewellery began as a personal creative outlet, but soon evolved into a powerful second calling. Her signature designs—featuring barnacle textures, wave-carved forms, and marine-inspired silhouettes—are handcrafted in her London and Essex studios using recycled sterling silver, fair-trade gold, and ethical lab-grown diamonds.
Jade’s commitment to sustainable, accessible luxury has earned her features in British Vogue, Tatler, Stylist, The Telegraph, and Forbes, and her work has adorned global icons on red carpets, including the Oscars. She was named Online Retail Strategy of the Year at the UK Jewellery Awards 2024, and honoured with titles like Emerging Jewellery Brand of the Year and Creative Entrepreneur of the Year.
With every piece, Jade brings together personal storytelling, British design, and a reverence for the natural world—crafting jewellery that connects wearers to the sea’s wild beauty.
English