BOO jewellery
Shop bio
Book Bold, Textured Jewellery – Shop Independent Designs or Create Your Bespoke Piece
BOO Jewellery is an independent boutique in Olney, Buckinghamshire, featured on OCSNLY and known for bold statement jewellery with ethical credentials. Designed and handcrafted by Louise (“BOO”) alongside her in-house goldsmith, collections include textured rings, earrings, pendants, necklaces, and bracelets in silver, gold, and platinum. Clients can purchase ready-to-wear pieces in the shop or online, or opt for bespoke ring design—creating unique engagement, wedding, or statement rings by selecting natural or lab-grown diamonds and coloured gemstones. Every piece is thoughtfully made using traditional techniques, with attention to texture, form, and personal style.
Specialty
BOO Jewellery specialises in contemporary, textured fine jewellery—bold statement pieces and bespoke ring design—handmade using traditional metalsmithing and drawing inspiration from the natural world.
Learn more about the services on offer:
Purchase
Engagement rings — Create your own 1 ct solitaire or statement ring with your chosen gemstone
Wedding & eternity rings — Textured bands in silver, gold or platinum
Birthstone & dress rings — Featuring natural and lab-grown stones for personal style
Stud & drop earrings — Bold, textured designs perfect for everyday or special wear
Necklaces & pendants — Pendant collections like “Entwined,” “Coral” and “Gazelle” reflect her nature-inspired aesthetic
Bracelets & bangles — Sculptural cuffs and bangles in metal textures designed to wear daily
Bespoke
Custom ring design — Bespoke solitaire, trilogy or textured rings using your own or sourced stones
Ring consultations — Personalised guidance in Olney or online to design your perfect piece
Adapted ready-to-wear pieces — Modify off-the-shelf BOO designs to reflect your style
Guest collaborations — Incorporate handpicked stones or metals into new BOO pieces
Additional services
Ethical packaging — All jewellery is presented in eco-friendly boxes and gift wrap designed with care
Guest designer showcase — Shop curated pieces by independent makers when visiting the Olney boutique
Live bench making — Louise often works at the bench in store, offering a transparent craft experience to customers
Textured finishing advice — Specialist knowledge on finishes like matte or organic textures to suit your style
Meet the team
Louise O’Neill | Founder, Designer & Jeweller
Louise is the creative heart of BOO Jewellery. A trained ceramicist and jeweller (Bristol School of Arts), she has spent over a decade honing her signature style—bold yet refined, textured metalwork that celebrates form and individuality . Based in Olney, she designs and handcrafts all BOO collections alongside her in-house goldsmith, often using traditional techniques like sawing, soldering, polishing, and casting. Clients love watching her craft at the bench and working alongside her to design pieces—turning ideas into striking wearable art.
English